Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
A practical site speed checklist for Shopify stores
A Shopify site speed checklist from real store audits. Measure with real visitor data, then fix apps, scripts, images and theme sections in the right order.
Support · Matthew Collins · the 21st of May 2026
Assign Shopify discounts to specific markets
Shopify market discounts let you limit code and automatic discounts to chosen markets, including B2B. What changed, who can use it and how to set it up well.
B2B commerce · Matthew Collins · the 14th of May 2026
Running a multilingual Shopify store from Belgium
A multilingual Shopify store for Belgium needs more than translated text. How to plan French, Dutch and English content, URLs and SEO on one Shopify store.
Design and build · Matthew Collins · the 7th of May 2026
What a Shopify support retainer should include
What should a Shopify support retainer include? Monitoring, fixes, improvements, platform changes and reporting, plus the questions to ask before you sign.
Support · Matthew Collins · the 30th of April 2026
Shopify UK to EU shipping: selling into Europe
Shopify UK to EU shipping means VAT, duties, HS codes and returns to plan for. How UK brands set up Shopify to sell into Europe without surprise charges.
Design and build · Matthew Collins · the 23rd of April 2026
BigCommerce to Shopify migration: what moves, what changes
Planning a BigCommerce to Shopify migration? What moves across cleanly, what needs rethinking, and how to protect customers and rankings at cutover.
Migrations · Matthew Collins · the 16th of April 2026
Shopify B2B without Plus: what you get and what you don't
Shopify B2B without Plus is now possible on Basic, Grow and Advanced. What's included, what stays on Plus, and how to tell which your wholesale needs.
B2B commerce · Matthew Collins · the 9th of April 2026
Shopify Rollouts to schedule and A/B test theme changes
Shopify Rollouts lets you schedule theme changes, end promotions automatically and A/B test against your live theme. How we'd use it on a real store.
Support · Matthew Collins · the 2nd of April 2026
Customise your Shopify theme and checkout by market
Shopify markets checkout customisation is here, with theme settings per market too. What changed in March 2026, who can use it and when it's worth doing.
Design and build · Matthew Collins · the 26th of March 2026
Shopify Scripts deprecation and the move to Functions
Shopify Scripts deprecation dates are set. Editing ends on the 15th of April and Scripts stop on the 30th of June 2026. How to move your logic to Functions.
Integrations · Matthew Collins · the 19th of March 2026
Shopify legacy customer accounts are deprecated
Shopify legacy customer accounts are deprecated. What changed, which stores are affected, and how to plan an upgrade that keeps regular buyers ordering.
Support · Matthew Collins · the 12th of March 2026
Shopify VAT number validation at checkout for B2B
Shopify VAT number validation at checkout can apply the reverse charge on eligible EU and UK B2B orders. Which shipments it covers, and how to set it up.
B2B commerce · Matthew Collins · the 5th of March 2026
What a Shopify ERP integration actually involves
A Shopify ERP integration is a small project, not a plug-in. The stages, the people involved, where the time goes and how to keep the sync healthy after launch.
Integrations · Matthew Collins · the 26th of February 2026
Use metafields as filters in Shopify Analytics
Shopify Analytics now lets you group and filter by metafields on products, customers and orders. How to switch it on and which metafields to tidy first.
Support · Matthew Collins · the 19th of February 2026
Shopify Odoo integration for stock, prices and orders
How a Shopify Odoo integration keeps stock, pricelists and orders in step. Which system owns what, what usually goes wrong, and connector or custom build.
Integrations · Matthew Collins · the 12th of February 2026
Shopify for Scottish food and drink wholesale
Shopify wholesale for Scottish food and drink businesses. Trade pricing, fast reorders, delivery dates and an ERP link, based on our Fáilte Foods build.
B2B commerce · Matthew Collins · the 5th of February 2026
Shopify market inventory and fewer false sold-outs
Shopify market inventory now counts only locations that can fulfil the buyer's market. What changed, who it helps and what to check in your stock setup.
Support · Matthew Collins · the 29th of January 2026
How to keep your Google rankings in a Shopify migration
Shopify migration SEO that protects your rankings. How to build a URL inventory, map 301 redirects, carry over content and watch Search Console after launch.
Migrations · Matthew Collins · the 15th of January 2026
Shopify Sidekick custom apps and Flow, and where they fit
Shopify Sidekick can now build custom apps and Flow automations from a description. Where Sidekick custom apps fit, where they stop, and how to use them safely.
Integrations · Matthew Collins · the 8th of January 2026
B2B now works natively in Shopify Horizon themes
Shopify Horizon themes now support B2B natively, with volume pricing, quantity rules and quick order lists. What changed and what wholesale stores should do.
B2B commerce · Matthew Collins · the 18th of December 2025
Connecting Shopify to Business Central for wholesale
How a Shopify Business Central integration works for wholesale, from trade prices and stock to orders, and which system should own each record.
Integrations · Matthew Collins · the 11th of December 2025
Glasgow retail on Shopify, with online as half of sales
Looking for a Shopify agency for Glasgow retail? How Forty Clothing took conversion from 0.8% to 4.6% and made online half of sales within 12 months.
Design and build · Matthew Collins · the 4th of December 2025
Black Friday Shopify checklist for code freeze week
A Black Friday Shopify checklist for the final days. What your team can still change safely, what to freeze until December, and how to run the weekend.
Support · Matthew Collins · the 27th of November 2025
Is Shopify Plus worth it for a growing business?
Is Shopify Plus worth it? The questions we ask growing businesses before recommending an upgrade, from B2B and checkout logic to volume and team time.
Design and build · Matthew Collins · the 20th of November 2025
Shopify legacy custom apps can't be created from 2026
From the 1st of January 2026 you can't create legacy custom apps in the Shopify admin. What still works, what moves to the Dev Dashboard, and what to check now.
Integrations · Matthew Collins · the 13th of November 2025
Want this applied to your catalogue?
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