Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
Control automatic hreflang tags in Shopify
Shopify now lets you turn automatic hreflang tags on or off. Who should switch them off, how to spot duplicate tags and what to check first.
Design and build · Matthew Collins · the 16th of July 2026
Running Shopify pre-orders on a large catalogue
How to run Shopify pre-orders across thousands of products. Where the data should live, how to handle mixed baskets and how to keep ship dates clear.
Design and build · Matthew Collins · the 9th of July 2026
The EU €3 import duty and what it means for UK sellers
From the 1st of July 2026 the EU charges a flat €3 customs duty on low-value imports. What it means for UK Shopify sellers and what to check now.
Support · Matthew Collins · the 2nd of July 2026
Ship and pickup in one order on Shopify Plus
Shopify Plus checkouts can now mix shipping and store pickup in one order. What changes for retailers with shops, and what to test before it goes live.
Design and build · Matthew Collins · the 25th of June 2026
B2B and DTC on Shopify: one store or two?
Should B2B and DTC share the same Shopify store? How we decide between one store and two, based on brand, catalogue, pricing, team and systems.
B2B commerce · Matthew Collins · the 18th of June 2026
Selling from multiple legal entities in one Shopify store
Shopify now lets eligible merchants run multiple legal entities in one store with Shopify Payments. Who it suits and what to check before you merge stores.
B2B commerce · Matthew Collins · the 11th of June 2026
Wix to Shopify migration without losing your brand
A Wix to Shopify migration doesn't have to cost you your look. How we rebuild the brand in a Shopify theme and move products, customers and rankings safely.
Migrations · Matthew Collins · the 4th of June 2026
Shopify Agentic Storefronts: ChatGPT, Copilot and Shop
Shopify Agentic Storefronts now has its own admin page. What it means for your products in ChatGPT, Copilot and Shop, and what to check in your data.
Design and build · Matthew Collins · the 28th of May 2026
A practical site speed checklist for Shopify stores
A Shopify site speed checklist from real store audits. Measure with real visitor data, then fix apps, scripts, images and theme sections in the right order.
Support · Matthew Collins · the 21st of May 2026
Shopify discounts by market
Assign a Shopify discount code, or an automatic discount, to one market or to B2B buyers only. Available on Basic plans and above since May 2026.
B2B commerce · Matthew Collins · the 14th of May 2026
Running a multilingual Shopify store from Belgium
A multilingual Shopify store for Belgium needs more than translated text. How to plan French, Dutch and English content, URLs and SEO on one Shopify store.
Design and build · Matthew Collins · the 7th of May 2026
What a Shopify support retainer should include
What should a Shopify support retainer include? Monitoring, fixes, improvements, platform changes and reporting, plus the questions to ask before you sign.
Support · Matthew Collins · the 30th of April 2026
Shopify UK to EU shipping: selling into Europe
Shopify UK to EU shipping means VAT, duties, HS codes and returns to plan for. How UK brands set up Shopify to sell into Europe without surprise charges.
Design and build · Matthew Collins · the 23rd of April 2026
BigCommerce to Shopify migration
What moves from BigCommerce to Shopify, what you rebuild, and how to keep customers and search rankings at cutover.
Migrations · Matthew Collins · the 16th of April 2026
Shopify B2B without Plus: what you get and what you don't
You can sell wholesale on Basic, Grow and Advanced. Company profiles, payment terms and up to three catalogues are included. Plus is for a price on each account.
B2B commerce · Matthew Collins · the 9th of April 2026
Shopify Rollouts to schedule and A/B test theme changes
Shopify Rollouts lets you schedule theme changes, end promotions automatically and A/B test against your live theme. How we'd use it on a real store.
Support · Matthew Collins · the 2nd of April 2026
Customise your Shopify theme and checkout by market
Shopify markets checkout customisation is here, with theme settings per market too. What changed in March 2026, who can use it and when it's worth doing.
Design and build · Matthew Collins · the 26th of March 2026
Shopify Scripts deprecation and the move to Functions
Shopify Scripts deprecation dates are set. Editing ends on the 15th of April and Scripts stop on the 30th of June 2026. How to move your logic to Functions.
Integrations · Matthew Collins · the 19th of March 2026
Shopify legacy customer accounts are deprecated
Shopify legacy customer accounts are deprecated. What changed, which stores are affected, and how to plan an upgrade that keeps regular buyers ordering.
Support · Matthew Collins · the 12th of March 2026
Shopify VAT number validation at checkout for B2B
Shopify VAT number validation at checkout can apply the reverse charge on eligible EU and UK B2B orders. Which shipments it covers, and how to set it up.
B2B commerce · Matthew Collins · the 5th of March 2026
What a Shopify ERP integration actually involves
A Shopify ERP integration is a small project, not a plug-in. The stages, the people involved, where the time goes and how to keep the sync healthy after launch.
Integrations · Matthew Collins · the 26th of February 2026
Use metafields as filters in Shopify Analytics
Shopify Analytics now lets you group and filter by metafields on products, customers and orders. How to switch it on and which metafields to tidy first.
Support · Matthew Collins · the 19th of February 2026
Shopify Odoo integration for stock, prices and orders
How a Shopify Odoo integration keeps stock, pricelists and orders in step. Which system owns what, what usually goes wrong, and connector or custom build.
Integrations · Matthew Collins · the 12th of February 2026
Shopify for Scottish food and drink wholesale
Shopify wholesale for Scottish food and drink businesses. Trade pricing, fast reorders, delivery dates and an ERP link, based on our Fáilte Foods build.
B2B commerce · Matthew Collins · the 5th of February 2026
Shopify market inventory and fewer false sold-outs
Shopify market inventory now counts only locations that can fulfil the buyer's market. What changed, who it helps and what to check in your stock setup.
Support · Matthew Collins · the 29th of January 2026
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