Shopify Managed Markets is now open to UK merchants

UK brands selling abroad tend to tell us the same story. The product travels well. The paperwork doesn't. Duties, tax registrations and parcels held at customs until the buyer pays a fee they didn't expect.

Shopify Managed Markets is now open to UK merchants, since the 15th of July 2026. Global-e acts as merchant of record, handling international tax registration, collection and remittance. Buyers see prices in their local currency with duties included, and you get daily payouts in GBP through Shopify Payments. For a UK brand that wants international growth without building its own cross-border operation, it's worth a serious look.

What's now available to UK merchants?

Shopify's changelog entry for the UK launch lists what Managed Markets includes.

• Duties-inclusive pricing in local currency, with no surprise fees at delivery.
• International tax registration, collection and remittance, handled by Global-e.
• Discounted shipping labels with DHL Express and FedEx.
• Automatic tariff classification and HS code assignment.
• Local payment methods.
• Daily payouts in GBP through Shopify Payments.

Shopify's Managed Markets help page covers eligibility, pricing and setup. We'd read it before assuming it fits your store.

What does merchant of record mean for you?

With Global-e as merchant of record, Global-e is the seller for tax purposes on those international orders. It registers, collects and remits the taxes in each market. That's the admin many UK brands currently handle through their own registrations, advisers and couriers.

The work doesn't disappear entirely. You still sell the product, fulfil the order and look after the customer. On EU orders, Managed Markets also supports the 14-day cancellation and return rule for Right of Withdrawal. Global-e manages it, though you still provide return labels.

The EU's new €3 duty is handled too. Managed Markets calculates, displays and collects it at checkout, and Global-e remits it. Our post on the €3 EU import duty explains what changed on the 1st of July.

How does duties-inclusive pricing work?

This is the part customers notice. Shopify's duties-inclusive pricing update builds duties, import taxes and other cross-border costs into the product price the international buyer sees.

• The buyer sees one stable price throughout, with nothing extra at checkout or on delivery.
• The duty and import tax amounts are guaranteed. If customs charges differ, Managed Markets covers the difference.
• Your payouts match domestic orders, because the buyer pays the import costs through the adapted price.
• You can preview a localised price breakdown with "View as demo" on product pages. The order's payment section shows the full calculation.

For a customer in Germany or Canada, the experience feels like buying from a local shop. That's what removes hesitation at checkout.

Is Managed Markets right for your store?

It suits some UK brands more than others. These questions help.

1. Is international revenue meaningful, or about to be? The more countries you sell into, the more the admin savings count.
2. Are you handling registrations yourself today? If so, compare that cost and effort with Managed Markets pricing.
3. Do customers abandon or refuse parcels over duties? Duties-inclusive pricing addresses exactly that.
4. How do your apps and integrations handle international orders? Anything touching tax, pricing or fulfilment needs checking.
5. What does your ERP expect? Orders where another party is merchant of record may need different handling in your books.

If most answers point towards yes, a proper evaluation is worth the time. If you only ship a handful of international orders a month, your current setup may be fine for now.

What should you check before switching it on?

Treat the switch as a project, even a small one.

• Review your HS codes. Managed Markets assigns codes automatically, and Shopify shows its assigned codes separately from yours. Our post on country-specific HS codes covers how that works.
• Preview your prices. Use "View as demo" to see what buyers in your main markets will pay. Decide whether the new prices still sit right against competitors in those countries.
• Check your margins. Shopify's profit by market reports give you a baseline before and after.
• Update customer-facing content. Shipping, returns and FAQ pages should match the new experience.
• Test orders end to end. Place international test orders and follow them through fulfilment, emails and your back office.

Managed Markets also sits within a wider plan for Europe. Our guide to selling from the UK into the EU on Shopify covers markets, shipping and tax together. If your UK business runs as more than one company, our guide to selling from multiple legal entities in one Shopify store covers that setup. Our UK page shows the work we've published for UK businesses.

Where parallel helps

We help UK brands set up and run international selling on Shopify through our support packages. That includes evaluating Managed Markets against your current setup, preparing HS codes and prices, updating content and testing orders before launch.

If you're weighing up Managed Markets for your store, book a call and we'll work through the numbers with you.