Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · B2B commerceShopify B2B setup before you invite trade customersA Shopify B2B setup checklist for the weeks before your first trade invite. Companies, catalogues, accounts, terms and test orders, in order.the 8th of October 2026Read
- Insight · SupportTest and schedule discounts with Shopify RolloutsShopify Rollouts now handles discounts. Schedule an offer, test it against your current one and launch it with your theme. How to use it for Black Friday.the 7th of October 2026Read
- Insight · Design and buildShopify Canvas: what it changes for your store designShopify Canvas puts every page of your store in one editable workspace with Sidekick. What it does, what it can't do yet, and when to use it.the 6th of October 2026Read
- Insight · Design and buildShopify store redesign: when to rebuild and when to refineDoes your Shopify store need a redesign, or steady improvements? The signs to look for, what a redesign should fix, and how to decide before you spend.the 3rd of October 2026Read
Do customers need new passwords after a Shopify migration?
Shopify migration customer passwords explained. Why passwords can't move, how passwordless sign-in changes the job, and how to keep buyers ordering.
Migrations · Matthew Collins · the 2nd of October 2026
Shopify NetSuite integration for stock, orders and B2B
How a Shopify NetSuite integration keeps stock, prices and orders in step. Which system owns what, connector or custom build, and what to check first.
Integrations · Matthew Collins · the 1st of October 2026
Shopify return window overrides by product and market
Shopify return window overrides let you set different return periods by product, collection, variant and market. How they work and what to set up first.
Support · Matthew Collins · the 1st of October 2026
How to migrate a custom-built website to Shopify
How to migrate a custom-built website to Shopify. What moves, what needs rebuilding, and how to plan the data, redirects and cutover without losing sales.
Migrations · Matthew Collins · the 30th of September 2026
Shopify growth subscription or an in-house developer
A Shopify growth subscription or an in-house developer. What the monthly fee covers, what clients say about staying, and when a hire is the better call.
Growth · Matthew Collins · the 29th of September 2026
When to move from Shopify support to Growth
When a Shopify support package is enough, and when to move to Growth. Read it from the backlog, the traffic and how often a small job waits on a quote.
Support · Matthew Collins · the 29th of September 2026
How long does a WooCommerce to Shopify migration take?
How long a WooCommerce to Shopify migration takes, what sets the timeline, and how to plan cutover without losing customers, orders or SEO traffic.
Migrations · Matthew Collins · the 29th of September 2026
Why your Shopify conversion rate changed in September
Your Shopify conversion rate changed because session measurement changed on the 21st of September 2026. What moved, what didn't, and how to reset your baseline.
Support · Matthew Collins · the 24th of September 2026
Shopify custom app logs in the new Developer Dashboard
Shopify custom app logs, error rates and webhook health now sit in the Developer Dashboard. What changed and what to check on your ERP sync.
Integrations · Matthew Collins · the 22nd of September 2026
What happens in a Shopify design and build
The Shopify design and build process step by step, from discovery and product structure to design, build, QA and launch. What you'll do and what we do.
Design and build · Matthew Collins · the 17th of September 2026
Variants or separate listings on Shopify
How to choose between Shopify variants, separate product listings, and combined listings, including the 2,048 variant limit.
Design and build · Matthew Collins · the 15th of September 2026
Multiple barcodes per variant on Shopify
Shopify now supports multiple barcodes per variant, up to 20 each. What changed, how it affects your ERP sync and channel feeds, and what to check first.
Integrations · Matthew Collins · the 10th of September 2026
How to hide Shopify products from the Shop app
Use the seo.hidden metafield so wholesale products and prices stay out of the Shop app, without breaking the B2B storefront.
B2B commerce · Matthew Collins · the 8th of September 2026
Shopify checkout now remembers the last payment method
Shopify checkout now pre-selects a signed-in customer's last used saved payment method, for DTC and B2B. What changed and what to check on your store.
B2B commerce · Matthew Collins · the 3rd of September 2026
How to find your Shopify collaborator code
Find the Shopify collaborator code in admin, share it with an agency, and control what access they get. No password sharing.
Support · Matthew Collins · the 1st of September 2026
Replatforming from Salesforce Commerce Cloud to Shopify
Salesforce Commerce Cloud to Shopify, planned properly. How we phase the replatform, rebuild custom logic and protect SEO and customer data at cutover.
Migrations · Matthew Collins · the 27th of August 2026
Shopify Managed Markets moves from DDU to DDP
Shopify Managed Markets ends DDU on the 24th of August 2026 and moves those markets to DDP. What changes for buyers and what to check before the switch.
Support · Matthew Collins · the 20th of August 2026
Get your trade product data ready for a Shopify build
Shopify product data cleanup for trade and wholesale businesses. What to fix before the build starts, who owns each field, and how to keep it clean.
B2B commerce · Matthew Collins · the 13th of August 2026
Shopify for sports clubs and venue retail
Shopify for sports clubs that sell kit online and at the ground. How to plan catalogue, print on demand and a migration around the fixture list.
Migrations · Matthew Collins · the 6th of August 2026
Custom Shopify app or public app? How to decide
Custom Shopify app development or a public app from the App Store? How we decide on real stores, what each costs you to own, and when a mix wins.
Integrations · Matthew Collins · the 30th of July 2026
Shopify Managed Markets is now open to UK merchants
Shopify Managed Markets is now available to UK merchants. What Global-e as merchant of record handles, how duties-inclusive pricing works and who it suits.
Support · Matthew Collins · the 23rd of July 2026
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