Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · GrowthShopify growth subscription or an in-house developerA Shopify growth subscription or an in-house developer. What the monthly fee covers, what clients say about staying, and when a hire is the better call.the 29th of September 2026Read
- Insight · SupportWhen to move from Shopify support to GrowthWhen a Shopify support package is enough, and when to move to Growth. Read it from the backlog, the traffic and how often a small job waits on a quote.the 29th of September 2026Read
- Insight · MigrationsHow long does a WooCommerce to Shopify migration take?How long a WooCommerce to Shopify migration takes, what sets the timeline, and how to plan cutover without losing customers, orders or SEO traffic.the 29th of September 2026Read
- Insight · SupportWhy your Shopify conversion rate changed in SeptemberYour Shopify conversion rate changed because session measurement changed on the 21st of September 2026. What moved, what didn't, and how to reset your baseline.the 24th of September 2026Read
Shopify custom app logs in the new Developer Dashboard
Shopify custom app logs, error rates and webhook health now sit in the Developer Dashboard. What changed and what to check on your ERP sync.
Integrations · Matthew Collins · the 22nd of September 2026
What happens in a Shopify design and build
The Shopify design and build process step by step, from discovery and product structure to design, build, QA and launch. What you'll do and what we do.
Design and build · Matthew Collins · the 17th of September 2026
Variants or separate listings on Shopify
How to choose between Shopify variants, separate product listings, and combined listings, including the 2,048 variant limit.
Design and build · Matthew Collins · the 15th of September 2026
Multiple barcodes per variant on Shopify
Shopify now supports multiple barcodes per variant, up to 20 each. What changed, how it affects your ERP sync and channel feeds, and what to check first.
Integrations · Matthew Collins · the 10th of September 2026
How to hide Shopify products from the Shop app
Use the seo.hidden metafield so wholesale products and prices stay out of the Shop app, without breaking the B2B storefront.
B2B commerce · Matthew Collins · the 8th of September 2026
Shopify checkout now remembers the last payment method
Shopify checkout now pre-selects a signed-in customer's last used saved payment method, for DTC and B2B. What changed and what to check on your store.
B2B commerce · Matthew Collins · the 3rd of September 2026
How to find your Shopify collaborator code
Find the Shopify collaborator code in admin, share it with an agency, and control what access they get. No password sharing.
Support · Matthew Collins · the 1st of September 2026
Replatforming from Salesforce Commerce Cloud to Shopify
Salesforce Commerce Cloud to Shopify, planned properly. How we phase the replatform, rebuild custom logic and protect SEO and customer data at cutover.
Migrations · Matthew Collins · the 27th of August 2026
Shopify Managed Markets moves from DDU to DDP
Shopify Managed Markets ends DDU on the 24th of August 2026 and moves those markets to DDP. What changes for buyers and what to check before the switch.
Support · Matthew Collins · the 20th of August 2026
Get your trade product data ready for a Shopify build
Shopify product data cleanup for trade and wholesale businesses. What to fix before the build starts, who owns each field, and how to keep it clean.
B2B commerce · Matthew Collins · the 13th of August 2026
Shopify for sports clubs and venue retail
Shopify for sports clubs that sell kit online and at the ground. How to plan catalogue, print on demand and a migration around the fixture list.
Migrations · Matthew Collins · the 6th of August 2026
Custom Shopify app or public app? How to decide
Custom Shopify app development or a public app from the App Store? How we decide on real stores, what each costs you to own, and when a mix wins.
Integrations · Matthew Collins · the 30th of July 2026
Shopify Managed Markets is now open to UK merchants
Shopify Managed Markets is now available to UK merchants. What Global-e as merchant of record handles, how duties-inclusive pricing works and who it suits.
Support · Matthew Collins · the 23rd of July 2026
Control automatic hreflang tags in Shopify
Shopify now lets you turn automatic hreflang tags on or off. Who should switch them off, how to spot duplicate tags and what to check first.
Design and build · Matthew Collins · the 16th of July 2026
Running Shopify pre-orders on a large catalogue
How to run Shopify pre-orders across thousands of products. Where the data should live, how to handle mixed baskets and how to keep ship dates clear.
Design and build · Matthew Collins · the 9th of July 2026
The EU €3 import duty and what it means for UK sellers
From the 1st of July 2026 the EU charges a flat €3 customs duty on low-value imports. What it means for UK Shopify sellers and what to check now.
Support · Matthew Collins · the 2nd of July 2026
Ship and pickup in one order on Shopify Plus
Shopify Plus checkouts can now mix shipping and store pickup in one order. What changes for retailers with shops, and what to test before it goes live.
Design and build · Matthew Collins · the 25th of June 2026
B2B and DTC on Shopify: one store or two?
Should B2B and DTC share the same Shopify store? How we decide between one store and two, based on brand, catalogue, pricing, team and systems.
B2B commerce · Matthew Collins · the 18th of June 2026
Selling from multiple legal entities in one Shopify store
Shopify now lets eligible merchants run multiple legal entities in one store with Shopify Payments. Who it suits and what to check before you merge stores.
B2B commerce · Matthew Collins · the 11th of June 2026
Wix to Shopify migration without losing your brand
A Wix to Shopify migration doesn't have to cost you your look. How we rebuild the brand in a Shopify theme and move products, customers and rankings safely.
Migrations · Matthew Collins · the 4th of June 2026
Shopify Agentic Storefronts: ChatGPT, Copilot and Shop
Shopify Agentic Storefronts now has its own admin page. What it means for your products in ChatGPT, Copilot and Shop, and what to check in your data.
Design and build · Matthew Collins · the 28th of May 2026
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