Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · B2B commerceShopify B2B setup before you invite trade customersA Shopify B2B setup checklist for the weeks before your first trade invite. Companies, catalogues, accounts, terms and test orders, in order.the 8th of October 2026Read
- Insight · B2B commerceHow to hide Shopify products from the Shop appUse the seo.hidden metafield so wholesale products and prices stay out of the Shop app, without breaking the B2B storefront.the 8th of September 2026Read
- Insight · B2B commerceShopify checkout now remembers the last payment methodShopify checkout now pre-selects a signed-in customer's last used saved payment method, for DTC and B2B. What changed and what to check on your store.the 3rd of September 2026Read
- Insight · B2B commerceGet your trade product data ready for a Shopify buildShopify product data cleanup for trade and wholesale businesses. What to fix before the build starts, who owns each field, and how to keep it clean.the 13th of August 2026Read
B2B and DTC on Shopify: one store or two?
Should B2B and DTC share the same Shopify store? How we decide between one store and two, based on brand, catalogue, pricing, team and systems.
B2B commerce · Matthew Collins · the 18th of June 2026
Selling from multiple legal entities in one Shopify store
Shopify now lets eligible merchants run multiple legal entities in one store with Shopify Payments. Who it suits and what to check before you merge stores.
B2B commerce · Matthew Collins · the 11th of June 2026
Shopify discounts by market
Assign a Shopify discount code, or an automatic discount, to one market or to B2B buyers only. Available on Basic plans and above since May 2026.
B2B commerce · Matthew Collins · the 14th of May 2026
Shopify B2B without Plus: what you get and what you don't
You can sell wholesale on Basic, Grow and Advanced. Company profiles, payment terms and up to three catalogues are included. Plus is for a price on each account.
B2B commerce · Matthew Collins · the 9th of April 2026
Shopify VAT number validation at checkout for B2B
Shopify VAT number validation at checkout can apply the reverse charge on eligible EU and UK B2B orders. Which shipments it covers, and how to set it up.
B2B commerce · Matthew Collins · the 5th of March 2026
Shopify for Scottish food and drink wholesale
Shopify wholesale for Scottish food and drink businesses. Trade pricing, fast reorders, delivery dates and an ERP link, based on our Fáilte Foods build.
B2B commerce · Matthew Collins · the 5th of February 2026
B2B now works natively in Shopify Horizon themes
Shopify Horizon themes now support B2B natively, with volume pricing, quantity rules and quick order lists. What changed and what wholesale stores should do.
B2B commerce · Matthew Collins · the 18th of December 2025
Shopify unlisted products and when to use them
Shopify unlisted products stay off search, collections and sales channels but still open by direct link. Where the new status helps, and where it doesn't.
B2B commerce · Matthew Collins · the 30th of October 2025
Shopify B2B order review rules on Shopify Plus
Shopify B2B order review can now follow your own rules on Plus. Send high value, pre-order or first orders to draft automatically and let the rest through.
B2B commerce · Matthew Collins · the 9th of October 2025
Want this applied to your catalogue?
Send the store URL. We will tell you what we would change first.