Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · Design and buildWhat happens in a Shopify design and buildThe Shopify design and build process step by step, from discovery and product structure to design, build, QA and launch. What you'll do and what we do.the 17th of September 2026Read
- Insight · Design and buildVariants or separate listings on ShopifyHow to choose between Shopify variants, separate product listings, and combined listings, including the 2,048 variant limit.the 15th of September 2026Read
- Insight · Design and buildControl automatic hreflang tags in ShopifyShopify now lets you turn automatic hreflang tags on or off. Who should switch them off, how to spot duplicate tags and what to check first.the 16th of July 2026Read
- Insight · Design and buildRunning Shopify pre-orders on a large catalogueHow to run Shopify pre-orders across thousands of products. Where the data should live, how to handle mixed baskets and how to keep ship dates clear.the 9th of July 2026Read
Ship and pickup in one order on Shopify Plus
Shopify Plus checkouts can now mix shipping and store pickup in one order. What changes for retailers with shops, and what to test before it goes live.
Design and build · Matthew Collins · the 25th of June 2026
Shopify Agentic Storefronts: ChatGPT, Copilot and Shop
Shopify Agentic Storefronts now has its own admin page. What it means for your products in ChatGPT, Copilot and Shop, and what to check in your data.
Design and build · Matthew Collins · the 28th of May 2026
Running a multilingual Shopify store from Belgium
A multilingual Shopify store for Belgium needs more than translated text. How to plan French, Dutch and English content, URLs and SEO on one Shopify store.
Design and build · Matthew Collins · the 7th of May 2026
Shopify UK to EU shipping: selling into Europe
Shopify UK to EU shipping means VAT, duties, HS codes and returns to plan for. How UK brands set up Shopify to sell into Europe without surprise charges.
Design and build · Matthew Collins · the 23rd of April 2026
Customise your Shopify theme and checkout by market
Shopify markets checkout customisation is here, with theme settings per market too. What changed in March 2026, who can use it and when it's worth doing.
Design and build · Matthew Collins · the 26th of March 2026
Glasgow retail on Shopify, with online as half of sales
Looking for a Shopify agency for Glasgow retail? How Forty Clothing took conversion from 0.8% to 4.6% and made online half of sales within 12 months.
Design and build · Matthew Collins · the 4th of December 2025
Is Shopify Plus worth it for a growing business?
Is Shopify Plus worth it? The questions we ask growing businesses before recommending an upgrade, from B2B and checkout logic to volume and team time.
Design and build · Matthew Collins · the 20th of November 2025
Shopify variant limit rises to 2,048 per product
The Shopify variant limit has gone from 100 to 2,048 per product. What it changes for large catalogues, and how to decide whether to merge split products.
Design and build · Matthew Collins · the 23rd of October 2025
Shopify HS codes by country for UK and EU sellers
Shopify HS codes can now be set per destination country, with codes longer than six digits. What changed, who it helps, and how to tidy your customs data.
Design and build · Matthew Collins · the 16th of October 2025
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