Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · Design and buildSelling cross border on ShopifyDuties, prices, stock and search when you sell into more than one country on Shopify. The nine decisions that cost money when nobody owns them.the 2nd of November 2026Read
- Insight · Design and buildWhich Shopify plan is cheapest? Use our calculator to find outCompare Basic, Grow, Advanced and Plus for your monthly revenue, including card fees, in GBP, EUR or USD. Our free calculator marks the lowest total.the 14th of October 2026Read
- Insight · Design and buildShopify versus Shopify Plus for B2BWhen Shopify Plus is worth it for wholesale, and when a lower plan is the better spend. Company accounts, checkout and what we charge around it.the 9th of October 2026Read
- Insight · Design and buildShopify Canvas: what it changes for your store designShopify Canvas puts every page of your store in one editable workspace with Sidekick. What it does, what it can't do yet, and when to use it.the 6th of October 2026Read
Shopify store redesign: when to rebuild and when to refine
Does your Shopify store need a redesign, or steady improvements? The signs to look for, what a redesign should fix, and how to decide before you spend.
Design and build · Matthew Collins · the 3rd of October 2026
How a Shopify build actually runs, stage by stage
The Shopify design and build process step by step, from discovery and product structure to design, build, QA and launch. What you'll do and what we do.
Design and build · Matthew Collins · the 17th of September 2026
Variants or separate listings on Shopify
How to choose between Shopify variants, separate product listings, and combined listings, including the 2,048 variant limit.
Design and build · Matthew Collins · the 15th of September 2026
Shopify checkout now remembers the last payment method
Shopify checkout now pre-selects a signed-in customer's last used saved payment method, for DTC and B2B. What changed and what to check on your store.
Design and build · Matthew Collins · the 3rd of September 2026
Running Shopify pre-orders on a large catalogue
How to run Shopify pre-orders across thousands of products. Where the data should live, how to handle mixed baskets and how to keep ship dates clear.
Design and build · Matthew Collins · the 9th of July 2026
Ship and pickup in one order on Shopify Plus
Shopify Plus checkouts can now mix shipping and store pickup in one order. What changes for retailers with shops, and what to test before it goes live.
Design and build · Matthew Collins · the 25th of June 2026
Shopify Agentic Storefronts: ChatGPT, Copilot and Shop
Shopify Agentic Storefronts now has its own admin page. What it means for your products in ChatGPT, Copilot and Shop, and what to check in your data.
Design and build · Matthew Collins · the 28th of May 2026
Running a multilingual Shopify store from Belgium
A multilingual Shopify store for Belgium needs more than translated text. How to plan French, Dutch and English content, URLs and SEO on one Shopify store.
Design and build · Matthew Collins · the 7th of May 2026
Customise your Shopify theme and checkout by market
Shopify markets checkout customisation is here, with theme settings per market too. What changed in March 2026, who can use it and when it's worth doing.
Design and build · Matthew Collins · the 26th of March 2026
Glasgow retail on Shopify, with online as half of sales
How Forty Clothing took conversion from 0.8% to 4.6% and made online half of retail sales within 12 months, and what a shop-led retailer should fix first.
Design and build · Matthew Collins · the 4th of December 2025
Is Shopify Plus worth it for a growing business?
Is Shopify Plus worth it? The questions we ask growing businesses before recommending an upgrade, from B2B and checkout logic to volume and team time.
Design and build · Matthew Collins · the 20th of November 2025
Shopify variant limit rises to 2,048 per product
The Shopify variant limit has gone from 100 to 2,048 per product. What it changes for large catalogues, and how to decide whether to merge split products.
Design and build · Matthew Collins · the 23rd of October 2025
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