European projects come apart in the gaps between markets. Currency, shipping, tax, and a catalogue that was built for one country.
We sit in Belgium. We do this work with UK brands that sell further afield, and with European businesses that want Shopify taken seriously.
What has to be true before launch
Three decisions usually decide whether a cross-border store holds.
Who pays VAT and duties, and when. Whether the product data can support that, including HS codes and a country of origin. How the store shows price, delivery and returns to a buyer in another country.
Selling from the UK into the EU walks through those choices. HS codes by country covers the product data. Theme and checkout by market covers what the buyer actually sees.
Work that already crosses a border
Bosie needed shipping that held together in more than one country. The US side of that build is on the United States page. The theme had to carry a heritage brand. The back office had to stay simple enough for the team to run.
Forty Clothing grew online to half of retail sales in Glasgow, then started selling further across the UK and Europe. That story stays on the Glasgow page, because the first job was the store at home.
Wholesale adds account terms. Fáilte Foods, a Glasgow wholesaler, ties prices and customers to Business Central. The ERP changes from one business to the next. The need for one reliable order path stays the same.
If you sell across borders, tell us where it breaks.
Questions we hear
Do you have studios across Europe?
No. We're based in Belgium. The same team scopes the work and builds it, for UK brands selling abroad and for European businesses.
Can you set up a UK store to sell into the EU?
Yes, when VAT, duties and product data are settled before launch. That includes who collects VAT, whether duties are paid at checkout, and how returns work if a courier bill surprises the customer.
Do you only work with UK brands?
We also work with Belgian and wider European businesses. The Belgium page covers meeting in Brussels, trading in EUR, and Dutch, French and English content.