Growth subscription
The improvements you already know you need. Without three hires.
Your store is working. You can still see gaps in the experience. Growth gives you a senior team to observe, plan and ship those fixes for one monthly fee.
From £3,000 a month. Less than a developer, an analyst and a designer on payroll. No contract. Pause or cancel with 30 days notice.
Two costs you are already paying
Waiting has a price. Hiring has a bigger one. Growth is the cheaper way to keep the store moving.
The opportunity cost
Every month the backlog sits still, customers feel the gaps. You leave the wins for someone else to take.
The hire cost
To cover what we do, you would need a developer, an analyst and a designer. That is a permanent payroll decision.
The Growth cost
One flat fee from £3,000 a month. We observe, analyse, plan and ship. Pause or cancel with 30 days notice.
Built for stores that are already winning
You do not need another agency pitch. You need capacity to act on what you already know.
Improvements that wait
You already know what would lift the store. Until someone ships it, that revenue goes to whoever moves first.
A team you do not need to hire
A developer, an analyst and a designer on payroll is a permanent cost. Growth gives you that capability without three salaries.
Hands that also watch the numbers
We observe, analyse, plan and build. Your requests and our recommendations sit in the same backlog.
How the month works
We are not on payroll. We stay close enough to see what is slipping, then ship the fix.
01
Onboarding audit
We review your theme, apps, site speed and analytics, and set a KPI baseline for the store.
02
Build the backlog
Your requests plus our conversion recommendations, in one shared board.
03
We work through it
One active task at a time, or two on Growth Plus. Most tasks land in one to three business days.
04
Monthly review
What shipped, what moved against the baseline, and what is next.
Observe, plan and ship in one fee
Your requests sit next to our conversion recommendations. The same team that spots the issue builds the fix.
Conversion work
The layer that decides what is worth building.
- Monthly review of analytics and customer behaviour
- Three to five prioritised recommendations each month
- Friction cuts across product, cart and checkout
- Product page clarity improvements
- Results tracked against your baseline
Development
The work you ask for, shipped in sequence.
- New theme sections and components
- UX and conversion focused UI updates
- App integrations
- Speed and performance improvements
- Code refinements
Support
Fixes and a senior person on the line.
- Theme and layout fixes
- Styling adjustments
- App conflicts and troubleshooting
- Priority response when something breaks
- Direct access for advice and sense checks
Monthly report and call
A clear look at what changed.
- What shipped and what it changed
- KPIs against last month and your baseline
- Recommendations and what is next
What counts as a task?
A task is anything we can complete in about a day. Bigger requests are split into a sequence and delivered one after another. Anything over roughly a week of work is quoted as a separate project.
- A new product page section
- A cart upsell block
- Fixing an app conflict
- Speeding up a slow template
- Setting up GA4 events
More from the traffic you already have
Each month we look at six parts of the store. The recommendations go into the backlog and get built, not parked in a report.
Homepage and landing pages
First impressions, clarity of the offer, and entry point conversion.
Product discovery
Search, filtering, recommendations, and how customers find what to buy.
Product pages
Trust signals, imagery, copy, social proof and add to cart rate.
Cart and checkout
Friction, abandonment, and upsell and cross sell opportunities.
Mobile
Making sure mobile converts as well as desktop, where most traffic sits.
Returning customers
Accounts, loyalty and repeat purchase.
What we watch
- Conversion rate
- Revenue per session
- Average order value
- Add to cart rate
- Returning customer rate
- Mobile and desktop parity
One fee. Far less than the hire.
Billed monthly in advance. No contract. Pause or cancel with 30 days notice.
Growth
£3,000
a month · Excl. VAT
Established Shopify stores that need improvements shipped without a full-time hire.
- One active task at a time
- Most tasks delivered in one to three business days
- Monthly conversion review and 30 minute call
- Four business hour response on urgent issues
- Onboarding audit £950 one off, or waived for a three month commitment
For Shopify Plus and high volume stores
Growth Plus
£5,500
a month · Excl. VAT
Shopify Plus and higher volume stores that need more throughput, or an extra set of eyes on a larger team.
- Two active tasks at a time
- Priority queue, most tasks in one to three business days
- Fortnightly conversion review and 30 minute call
- Two business hour response on urgent issues
- Onboarding audit included
A full-time developer alone often costs more than Growth. Here you get development, analysis and design thinking in one monthly number.
Right for you if
- Your commerce business is already working, and you can see where the store can do better
- You do not want the permanent cost of a developer, analyst and designer on payroll
- You have a backlog of improvements that wait on quotes, slots or spare capacity
- You have an in-house team and need extra development support, or another set of eyes
Not the right fit if you need
- A new build or full redesign
- A replatform or migration
- ERP, WMS or other backend integrations as the main brief
- A full A/B testing programme with dedicated tools
- Paid media management or ad spend
- Third party app licences or platform fees
We do that work as separate projects. Ask on the call, or start from What we do.
What continued after launch
Three lines are taken from published reviews. Forty Clothing has no review of the later work, so that card uses the case study only.
Published review
After the Shopify Plus launch
“Since the launch, we have continued to collaborate with parallel on optimising our store, enhancing customer retention, and driving online sales.”
Grant Rennie, Director
Read the review
Published review
Development after go-live
“We've been impressed enough that we've continued working with parallel after the launch to help us develop the site further.”
Wayne Collins, Director
Read the review
Published review
Support retainer after migration
“Our website looks great and I am looking forward to using the ongoing support to gain better knowledge from them!”
Samuel, Commerce director
Read the review
Published case study
No published review of the later work
The case study records fractional commerce direction after the rebuild. Conversion moved from 0.8% to 4.6%. Within 12 months, online was half of retail sales.
Forty Clothing
Read the case study
Questions before you book
Is it really unlimited?
Yes. You can add as many requests as you like. We work through them one at a time, or two on Growth Plus, so the limit is speed, not volume.
How is this cheaper than hiring?
A developer, an analyst and a designer on salary, plus employer costs, usually sits well above this fee. You get that mix of work for one monthly number, month to month.
What counts as a task?
Anything we can complete in about a day. Larger requests are split into smaller tasks and delivered in sequence. Work over roughly a week, such as a redesign or a new integration, is quoted separately.
How fast is turnaround?
Most tasks are done in one to three business days from when we start them. The clock pauses while we wait on content, access or feedback from you.
What happens in the first month?
We audit your theme, apps, site speed and analytics, agree your baseline numbers and build your first backlog. Work starts in week one. The audit is £950 on Growth, or waived if you commit to three months, and included on Growth Plus.
What if something breaks?
Anything affecting checkout, payments or core site functionality jumps the queue. We respond within four business hours on Growth and two on Growth Plus.
Do you run A/B tests?
We analyse your data every month and recommend and build conversion improvements. Full A/B testing programmes with dedicated tools are a separate service.
Is there a contract?
No. You are billed monthly in advance and can pause or cancel with 30 days notice. If you choose a three month commitment, we waive the onboarding audit fee on Growth.
Can I ask for advice, not just work?
Yes. You have direct access for questions, sense checks and platform decisions between tasks. That is part of the subscription, not a separate line.
How does this sit with the other support packages?
Maintain, Optimise and Accelerate are lighter monthly packages. Growth is for stores that want unlimited requests, a conversion backlog and a faster shipping rhythm. Start on Support if you are not sure which fits.
Notes on this work
Recent writing on Growth.
Shopify growth subscription or an in-house developer
A Shopify growth subscription or an in-house developer. What the monthly fee covers, what clients say about staying, and when a hire is the better call.
Matthew Collins · the 29th of September 2026
When to move from Shopify support to Growth
When a Shopify support package is enough, and when to move to Growth. Read it from the backlog, the traffic and how often a small job waits on a quote.
Matthew Collins · the 29th of September 2026
Ready to stop leaving wins on the table?
Send the store URL and the first few jobs you would want done. We will reply with what the first month looks like and which plan fits.
- Typically respond within one business day
- No commitment or sales pressure
- Straight answers from the people who do the work
Prefer a call? Book a call.