Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
- Insight · SupportWhen to move from Shopify support to GrowthWhen a Shopify support package is enough, and when to move to Growth. Read it from the backlog, the traffic and how often a small job waits on a quote.the 29th of September 2026Read
- Insight · SupportWhy your Shopify conversion rate changed in SeptemberYour Shopify conversion rate changed because session measurement changed on the 21st of September 2026. What moved, what didn't, and how to reset your baseline.the 24th of September 2026Read
- Insight · SupportHow to find your Shopify collaborator codeFind the Shopify collaborator code in admin, share it with an agency, and control what access they get. No password sharing.the 1st of September 2026Read
- Insight · SupportShopify Managed Markets moves from DDU to DDPShopify Managed Markets ends DDU on the 24th of August 2026 and moves those markets to DDP. What changes for buyers and what to check before the switch.the 20th of August 2026Read
Shopify Managed Markets is now open to UK merchants
Shopify Managed Markets is now available to UK merchants. What Global-e as merchant of record handles, how duties-inclusive pricing works and who it suits.
Support · Matthew Collins · the 23rd of July 2026
The EU €3 import duty and what it means for UK sellers
From the 1st of July 2026 the EU charges a flat €3 customs duty on low-value imports. What it means for UK Shopify sellers and what to check now.
Support · Matthew Collins · the 2nd of July 2026
A practical site speed checklist for Shopify stores
A Shopify site speed checklist from real store audits. Measure with real visitor data, then fix apps, scripts, images and theme sections in the right order.
Support · Matthew Collins · the 21st of May 2026
What a Shopify support retainer should include
What should a Shopify support retainer include? Monitoring, fixes, improvements, platform changes and reporting, plus the questions to ask before you sign.
Support · Matthew Collins · the 30th of April 2026
Shopify Rollouts to schedule and A/B test theme changes
Shopify Rollouts lets you schedule theme changes, end promotions automatically and A/B test against your live theme. How we'd use it on a real store.
Support · Matthew Collins · the 2nd of April 2026
Shopify legacy customer accounts are deprecated
Shopify legacy customer accounts are deprecated. What changed, which stores are affected, and how to plan an upgrade that keeps regular buyers ordering.
Support · Matthew Collins · the 12th of March 2026
Use metafields as filters in Shopify Analytics
Shopify Analytics now lets you group and filter by metafields on products, customers and orders. How to switch it on and which metafields to tidy first.
Support · Matthew Collins · the 19th of February 2026
Shopify market inventory and fewer false sold-outs
Shopify market inventory now counts only locations that can fulfil the buyer's market. What changed, who it helps and what to check in your stock setup.
Support · Matthew Collins · the 29th of January 2026
Black Friday Shopify checklist for code freeze week
A Black Friday Shopify checklist for the final days. What your team can still change safely, what to freeze until December, and how to run the weekend.
Support · Matthew Collins · the 27th of November 2025
Shopify profit by market report for cross border sales
Shopify's profit by market report shows which international markets make money once order and fulfilment costs are in. How to read it and what to fix first.
Support · Matthew Collins · the 6th of November 2025
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