Insights
Notes from stores we have actually worked on.
Short, practical writing for people running Shopify.
Shopify profit by market report for cross border sales
Shopify's profit by market report shows which international markets make money once order and fulfilment costs are in. How to read it and what to fix first.
Support · Matthew Collins · the 6th of November 2025
Shopify unlisted products and when to use them
Shopify unlisted products stay off search, collections and sales channels but still open by direct link. Where the new status helps, and where it doesn't.
B2B commerce · Matthew Collins · the 30th of October 2025
Shopify variant limit rises to 2,048 per product
The Shopify variant limit has gone from 100 to 2,048 per product. What it changes for large catalogues, and how to decide whether to merge split products.
Design and build · Matthew Collins · the 23rd of October 2025
Shopify HS codes by country for UK and EU sellers
Shopify HS codes can now be set per destination country, with codes longer than six digits. What changed, who it helps, and how to tidy your customs data.
Design and build · Matthew Collins · the 16th of October 2025
Shopify B2B order review rules on Shopify Plus
Shopify B2B order review can now follow your own rules on Plus. Send high value, pre-order or first orders to draft automatically and let the rest through.
B2B commerce · Matthew Collins · the 9th of October 2025
Magento to Shopify migration checklist
A Magento to Shopify migration checklist from real projects. Catalogue, customers, orders, redirects and cutover, in the order we work through them.
Migrations · Matthew Collins · the 2nd of October 2025
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