Matthew Collins, the 18th of December 2025
Wholesale on Shopify has often meant a fight with the theme. The B2B features lived in the admin, but the storefront needed custom code or an app before buyers could see tiered prices or order quickly. Horizon changes that.
On the 10th of December 2025, Shopify announced that Horizon themes are now fully compatible with its B2B features. Wholesale merchants on Horizon can display volume pricing tiers, enforce quantity rules and offer quick order lists without custom development or third-party apps. The features switch on automatically once B2B is enabled on the store.
What changed?
Shopify's changelog entry on B2B in Horizon themes names three features that now work natively.
- Volume pricing tiers.
- Quantity rules.
- Quick order lists.
Existing Horizon stores don't need to switch anything on in the theme. Once B2B capabilities are enabled, the features are there. If you're not on Horizon yet, Shopify points to the full collection in the Shopify Theme Store.
Why does this matter for trade stores?
These three features are the ones trade buyers notice first. They want to see what they'll pay at 10 units compared with 100. They want the store to stop them ordering a quantity you can't pick. And they want to order a full range in one go, not product page by product page.
Until now, much of that lived in theme customisations. Custom code works, but every line is something to maintain through theme updates. Native support means less custom code between your buyers and the checkout, and fewer things that can quietly break.
It also changes the build conversation. When the theme handles the basics, budget goes further on the parts that are genuinely yours. That might be a reorder tool, a smoother account onboarding route or the ERP link underneath.
There's a longer-term benefit too. Features maintained by Shopify tend to keep working as the platform changes, because they're part of the platform. Custom code only keeps working if someone keeps checking it. For a wholesale business without a developer on staff, that difference shows up every time the theme is updated or a new app is installed.
Who does this affect?
Three groups of merchants should pay attention.
- Stores already on Horizon with B2B enabled. The features are live, so check your wholesale product pages and collections now. Make sure they don't clash with an app or custom code doing the same job.
- Wholesale stores planning a redesign. Horizon is now a real option for the trade storefront, and worth comparing against a fully custom theme.
- Stores selling retail and trade together. Test the storefront logged out, as a retail shopper and as a trade buyer. Each one should see the right prices and rules.
What should you do next?
If you're on Horizon, start with an audit of what you've already built. We'd work through it in this order.
- List every app and theme customisation that handles volume pricing, quantity rules or quick ordering.
- Compare each one with the native behaviour on an unpublished copy of the theme.
- Remove what the theme now covers, once you've tested it with real trade accounts.
- Keep what the native features don't do, and write down why.
If you're on another theme, don't switch just for this. A theme change touches every template, section and app embed. It's worth doing as part of a planned rebuild, not as a quick fix before a busy trading period. When that rebuild comes, add Horizon to the shortlist. Our guide to the stages of a Shopify design and build sets out how a planned rebuild runs. Test it with your own catalogue, your own price lists and a handful of real trade accounts.
Visibility is the other thing to check. Native tiers help buyers who can already see the product. They don't decide who should see it. Our note on hiding wholesale products from the Shop app covers one gap many trade stores miss.
What does the theme still not decide for you?
A theme displays rules. It doesn't decide what the rules should be.
Your trade pricing, account approval and stock usually live in an ERP. The storefront still needs that data to be right, and it needs to stay right every day. If Business Central holds your prices, our guide to connecting Shopify to Business Central covers the sync underneath.
Some businesses also need to decide how retail and trade live together before they choose a theme at all. That choice shapes navigation, pricing display and checkout. We've written about running B2B and DTC in one store or two.
Where parallel helps
We design and build wholesale storefronts on Shopify and Shopify Plus. Sometimes that's a Horizon theme, configured and extended. Sometimes it's a custom theme built around how your buyers order. See our approach to B2B commerce and Shopify design and build.
If you'd like a second opinion on whether Horizon fits your trade store, book a call. We'll look at your catalogue and your buyers before we talk about themes.