Matthew Collins founded Parallel Commerce in Brussels in April 2025. He had led Uncover Commerce, a Shopify agency, for six years, and sold it that month. Parallel Commerce is the practice that followed.
The six years before that were Shopify work for B2B distributors and consumer businesses across the UK and Europe. That included platform and ERP projects, and integrations with Business Central, Odoo and Linnworks.
In 2024 Clutch named Uncover Commerce a top Shopify company, a top developer and a top design company. That recognition belongs to the previous agency. Parallel Commerce is building its own record, on the work published here.
Before Shopify, he built a digital strategy practice in Glasgow. It grew to seven-figure revenue. The habit of delivery comes from that room, not from a framework.
Published work
- Star Action Figures
Four thousand products, pre-order complexity, and a Comic Con deadline. We built the store collectors actually want to shop in.
- Forty Clothing
Conversion moved from 0.8% to 4.6%. Within 12 months, online was half of the retail business.
- Fáilte Foods
A Magento wholesale operation, rebuilt on Shopify Plus and tied to Business Central. Onboarding rose by over 500%.
- Surrey Cricket Club
Orders rose by over 300% after the move from Jonas Sports. Conversion went from 1.2% to 4.3%.
- Harris Tweed Scotland
A working Shopify store, reorganised so customers could find the craft. Conversion more than doubled in the first month, and held the next.