Shopify migration
Wix to Shopify when you have outgrown the website builder.
When Wix runs out of road for growth, shipping rules or merchandising. A proper Shopify store with a structure the team can run.
Wix can launch a brand quickly. It often struggles when the catalogue grows, shipping gets serious or the team needs real merchandising control. A Wix to Shopify migration is the move from a site to a commerce system.
We take products across, set collections and navigation properly, configure shipping for the markets you sell in, and build a theme the team can update without fighting the editor.
Why people leave Wix
Wix is quick to launch and hard to grow. The editor owns the layout. Apps cover the gaps until checkout, catalogues or markets need something the editor cannot do.
Teams leave when a second market, a trade price list or a proper collection structure shows up. The store looks finished and still cannot do the commercial job.
SEO is the quiet problem. Wix URLs and page structure do not travel cleanly. Rankings that arrived by accident need a redirect plan, not a hope.
There is also an ownership issue. The person who built the Wix site is often the only one who can change it. Shopify is chosen so the team can run the store.
What breaks in the data
Limited exports
Wix does not hand you a full database. Products can export. Blog posts, some apps and page content often cannot. We inventory what is actually available before we promise a date.
Customers
Customer records may be thin. Order history is the useful part. Passwords will not move, so activation is part of the launch note.
Apps that hold the business
Bookings, members and custom forms sometimes are the business. Those need a Shopify equivalent or a decision to leave them behind.
Page URLs
Wix page paths are easy to break. We crawl the live site, not the export, and redirect what already earns traffic.
Timeline and cost
Week 1
Crawl the live site and export what Wix will give us. Flag anything that has to be rebuilt by hand.
Weeks 2 to 4
Products and the new theme land in staging. Content pages that still earn their place are rewritten into Shopify.
Weeks 4 to 6
Redirects and checkout are tested. The Wix site stays live until the new store is ready.
Cutover
DNS and the domain connection move together. We check the top pages the same day.
Migrations and builds typically run £20,000 to £35,000, plus a monthly retainer. A smaller catalogue with a clean export sits at the lower end. Wholesale, an ERP and years of messy data sit at the higher end. We confirm the range after we have seen the store.
How the project runs
Wix will not give you a full database. We say that at the start. Products usually export. Some pages, blog posts and app data do not, and those are rebuilt or retired on purpose.
The crawl of the live site is the redirect list. The editor's own URL view is not. Content that still earns a visit is rewritten into Shopify. The rest does not come along for company.
If bookings, members or a form are the business, they need a Shopify home or an explicit decision to leave them. We do not discover that on the week of DNS.
Bosie is the published Wix move. Heritage knitwear, a theme the team can merchandise, shipping for the UK and the US, double digit conversion. A different Wix store gets the same honesty about what will not export, not a copy of that result.
Checklist
- Export products and note which fields Wix leaves out.
- List apps that hold bookings, members or forms.
- Crawl live URLs rather than trusting the editor.
- Decide which content pages are worth rebuilding.
- Plan customer activation if accounts exist.
- Confirm the domain is one you can point at Shopify.
What makes a Wix migration different
Limited commerce depth
Shipping rules, variants and apps hit ceilings on Wix. Shopify is scoped for how you sell next, not only how you sell today.
Design without operable structure
A pretty Wix site still needs product and collection structure. We rebuild both so the look and the ops match.
International selling
UK and overseas shipping, taxes and markets are set up cleanly on Shopify instead of workarounds.
How it runs
01
Audit
We inspect the current platform, catalogue health, traffic URLs, integrations and what regular customers rely on.
02
Map
Data fields, URL redirects and cutover risks get written down. You see the plan before we move a product.
03
Migrate
Catalogue and customers move into staging. Structure is cleaned. Integrations and the storefront come together.
04
Rehearse
Redirects, accounts, checkout and the top landing pages are tested. Cutover is practised, not hoped for.
05
Launch and watch
Go live on the agreed window. We monitor Search Console, 404s and the first trading days with you.
Also in the move
Design and build
The new storefront, product structure and content templates that make the migration worth doing.
Apps and integrations
ERP, 3PL and the tools around the store, connected so stock and orders stay true after cutover.
Ongoing support
Monitoring and improvements once the new platform is live. Month to month, no lock-in.
Wix to Shopify questions
Can you keep our Wix look?
We can rebuild the experience on Shopify, or work with a design partner. The goal is a store that looks intentional and that your team can merchandise.
How hard is a Wix product export?
It varies. We audit what exports cleanly, fix gaps by hand where needed, and do not paste a broken catalogue into Shopify.
Other platforms
Talk about your Wix move
Send the store URL and what you are most worried about losing. We will tell you what to protect first.
Prefer a call? Book a call.