Shopify migration
Jonas Sports to Shopify for clubs that need to merchandise properly.
Sports retail catalogues cleaned, restructured and launched on Shopify, including print on demand flows where needed.
Jonas Sports setups often limit merchandising and development. Clubs and venues move to Shopify so the retail team can add products, run campaigns and grow online without the platform getting in the way.
We restructure the catalogue, migrate products, customers and orders, configure shipping, and build any custom fulfilment exports print on demand providers need.
Surrey Cricket Club case study
Why people leave Jonas Sports
Jonas Sports is built for club retail, and it shows its limits when the shop needs to merchandise like a real store. Products, campaigns and print on demand sit behind a tool the retail team cannot shape.
Clubs move when match-day trade, membership retail and a public shop all need one place that a small team can run.
Print on demand is a specific pain. Providers without a Shopify app still need an order export. On Jonas that export is often manual.
Surrey Cricket Club is the published example. Orders rose by more than 300% after the move, and conversion moved from 1.2% to 4.3% in the first months.
What breaks in the data
Inconsistent catalogues
Several people have added products over years. Names, sizes and categories do not match. We rebuild the structure so the next person can follow it.
Print on demand
If the provider has no native app, we build the file or feed that sends the order. Manual copying does not survive a match week.
Members and guests
Some buyers are members and some are the public. Prices and products need a rule, not a shared login.
Seasonal URLs
Campaign and fixture pages that already rank need redirects. The rest of the old shop can retire.
Timeline and cost
Weeks 1 to 2
Catalogue audit and a cutover date that is not a match week or a kit launch.
Weeks 3 to 6
Staging store, collections and the print-on-demand path. The retail team practises adding a product.
Weeks 6 to 7
Redirects, shipping and a test order through to the provider.
Cutover
A midweek window. Support stays on so the first home fixture is not the test.
Migrations and builds typically run £20,000 to £35,000, plus a monthly retainer. A smaller catalogue with a clean export sits at the lower end. Wholesale, an ERP and years of messy data sit at the higher end. We confirm the range after we have seen the store.
How the project runs
Surrey Cricket Club is the published Jonas move. Orders rose by more than 300%. Conversion moved from 1.2% to 4.3% in the first months. The catalogue had been edited by several people, and the Shopify structure is one the retail team can add to.
Print on demand is scoped in week one. If the provider has no app, the export is part of the build. Shipping rules are rehearsed so a shirt and a print job are not the same careless setup.
Cutover avoids a fixture and a kit launch. Support is already agreed, because the first home game is not the test environment.
Member prices and public prices are separated before products go live. A shared login is not a pricing model.
Checklist
- Pick a cutover week with no fixture or kit drop.
- Clean product names, sizes and categories before import.
- Confirm how print-on-demand orders leave the building.
- Separate member pricing from public pricing.
- Redirect pages that already earn traffic.
- Put a monthly support plan in place before launch week.
What makes a Jonas Sports migration different
Messy sports catalogues
Years of different product owners leave inconsistent naming. We rebuild the structure so the team can manage it.
Print on demand
When providers have no native Shopify app, we build the export path so orders leave without manual copying.
Match day trading
Cutover is planned around the calendar so retail does not go dark at the wrong moment.
How it runs
01
Audit
We inspect the current platform, catalogue health, traffic URLs, integrations and what regular customers rely on.
02
Map
Data fields, URL redirects and cutover risks get written down. You see the plan before we move a product.
03
Migrate
Catalogue and customers move into staging. Structure is cleaned. Integrations and the storefront come together.
04
Rehearse
Redirects, accounts, checkout and the top landing pages are tested. Cutover is practised, not hoped for.
05
Launch and watch
Go live on the agreed window. We monitor Search Console, 404s and the first trading days with you.
Also in the move
Design and build
The new storefront, product structure and content templates that make the migration worth doing.
Apps and integrations
ERP, 3PL and the tools around the store, connected so stock and orders stay true after cutover.
Ongoing support
Monitoring and improvements once the new platform is live. Month to month, no lock-in.
Jonas Sports to Shopify questions
Do you only work with cricket clubs?
No. Jonas Sports to Shopify applies to sports retail more broadly. Surrey Cricket Club is one published example.
Is ongoing support available after migration?
Yes. Most clubs stay on a monthly support package so the store keeps improving after launch.
Other platforms
Talk about your Jonas Sports move
Send the store URL and what you are most worried about losing. We will tell you what to protect first.
Prefer a call? Book a call.