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Parallel Commerce

Shopify for fashion brands

Shopify for fashion and heritage brands. Forty Clothing, Harris Tweed Scotland and Bosie are the published projects.

Fashion on Shopify fails when the collection is filed the way the warehouse thinks, and the customer cannot find the product. The three projects we publish fixed different versions of that.

Forty Clothing had three shops in Glasgow and an online store behind them. Conversion moved from 0.8% to 4.6%. Within 12 months online was half of retail sales. Loyalty and email grew past 50,000 subscribers.

Harris Tweed Scotland already had a Shopify store. Collections and product stories were rebuilt around the cloth. Conversion more than doubled in the first month, and it held the next. Over the six months after launch the store saw hundreds of thousands of sessions.

Bosie left Wix. Studio Form led the identity. We built the Shopify theme and the UK and US shipping. Conversion reached double digits in both markets.

Design and build is the service. Get a store review if you want the first three fixes in writing.

Published work

Send the store. We will tell you what we would fix first.

A free store review, back by email within two working days. A call comes after that, if you want one.