---
title: B2B commerce on Shopify
description: Make wholesale simple on Shopify. Company accounts, trade pricing, self-serve ordering and ERP links so buyers purchase online without the phone.
slug: b2b
service: B2B commerce
order: 3
headline: Make it easy for trade customers to buy online.
summary: Wholesale should feel simple. Their prices, their catalogue, reorder in minutes. Your team spends less time on the phone and more time on the business.
faqs:
  - question: Do we need Shopify Plus for B2B?
    answer: Not always. Shopify now includes foundational B2B tools on paid plans, including company accounts and pricing catalogues. Plus is right when you need more catalogues, a dedicated trade storefront, custom checkout logic or higher volume headroom. We will say which shape fits.
  - question: Can buyers see their own prices?
    answer: Yes. That is the point. Company accounts and catalogues show each account the products and prices that belong to them, including volume and date-based rules when you need them.
  - question: What about our ERP?
    answer: Trade pricing and stock usually live in the ERP. We connect Shopify to Business Central, Odoo and similar systems so the storefront does not invent a second truth. See apps and integrations for the detail.
  - question: Can we keep selling DTC on the same platform?
    answer: Yes. Many brands run retail and wholesale together. The trade path gets its own rules. Consumer discovery stays clean.
  - question: How do you stop wholesale products showing in the Shop app?
    answer: Visibility has to be set deliberately. We published a B2B safe method for hiding products from the Shop app when they should stay gated.
  - question: Do you have wholesale proof?
    answer: Fáilte Foods moved from Magento to Shopify Plus with Business Central, date-based pricing and a favourites list for reorder. Customer onboarding rose by over 500%. Conversion sits above 30%.
---

Trade buyers do not shop like retail customers. They reorder. They buy in quantity. They expect their price on the screen, and they will call your office if the site makes that hard.

We build B2B commerce that removes the friction. Company accounts, catalogues, self-serve ordering and the ERP link underneath. Shopify Plus when the operation needs it. A simpler setup when it does not. The sale is not the plan name. The sale is a wholesale channel your buyers will use.