---
title: Shopify for fashion brands
description: Shopify for fashion and heritage brands. Forty Clothing, Harris Tweed Scotland and Bosie are the published projects.
slug: fashion
order: 3
service: shopify-builds
relatedWork:
  - forty-clothing
  - harris-tweed-scotland
  - bosie
faqs:
  - question: Which fashion projects are published?
    answer: Forty Clothing, a Glasgow streetwear retailer. Harris Tweed Scotland, a heritage accessories brand. Bosie, Scottish heritage knitwear, moved off Wix with Studio Form.
  - question: What results can you share?
    answer: Forty Clothing moved conversion from 0.8% to 4.6%, and online became half of retail sales within 12 months. Bosie reached double digit conversion in the UK and the US. Harris Tweed Scotland more than doubled conversion in the first month.
---

Fashion on Shopify fails when the collection is filed the way the warehouse thinks, and the customer cannot find the product. The three projects we publish fixed different versions of that.

[Forty Clothing](/work/forty-clothing) had three shops in Glasgow and an online store behind them. Conversion moved from 0.8% to 4.6%. Within 12 months online was half of retail sales. Loyalty and email grew past 50,000 subscribers.

[Harris Tweed Scotland](/work/harris-tweed-scotland) already had a Shopify store. Collections and product stories were rebuilt around the cloth. Conversion more than doubled in the first month, and it held the next. Over the six months after launch the store saw hundreds of thousands of sessions.

[Bosie](/work/bosie) left Wix. Studio Form led the identity. We built the Shopify theme and the UK and US shipping. Conversion reached double digits in both markets.

[Design and build](/services/shopify-builds) is the service. [Get a store review](/store-review) if you want the first three fixes in writing.